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FAU goes adidas

Welcome to the World of Sports. Foto: Anh Tran

On Tuesday, 19th June, I had the chance to attend the event “FAU goes adidas”, a celebration to commemorate FAU’s 275th anniversary. We arrived at the adidas World of Sports around 9 A.M. and were welcomed at the “Consumer Center”. Attending this event, I have learned a lot about the power of collaboration, my power as a consumer, and what all of this means for my future career. The sort of things that rarely cross your mind in a classroom.

The power of collaboration

Nowadays, we heard a lot about open source and collaboration among companies and start-ups. There has been a shift from protecting your know-how and keeping everything in-house to an open approach when it comes to innovation. We probably own at least one T-shirt with a Climacool label or a pair of Boost shoes without knowing all the sophisticated technology and intense research behind them. Listening to the presentations by both FAU professors and adidas employees, I was blown away by the research and development jointly carried out by the university and adidas. There are three different layers in the Climacool t-shirt so the sweat can easily evaporate, and you stay dry. The shoes are designed to serve different running styles. With all that in mind, I feel better about paying a premium price for a t-shirt.

We can all claim to know how to run SPSS or analyse data on our CV, but I have never applied it to create something cool like a pair of sneakers. So, it was inspiring to see that memorizing those two-hundred-something slide deck for the exam and all the knowledge you gather could actually be worth it one day.

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