Invitation to a Doctoral Workshop on Eye Tracking as a Research Method
Nuremberg Institute for Market Decisions (NIM) and Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) invite doctoral researchers from all faculties of FAU to join a hands-on workshop on eye tracking as a research method.
The workshop will take place in collaboration with the Nuremberg Institute for Market Decisions in Nuremberg. This workshop will provide an in-depth exploration of eye-tracking technology and its applications in various research fields, particularly in market research and consumer behavior analysis. Moreover, following the workshop, participating early career researchers will gain the opportunity to apply for a third-party funding with the NIM.
Through interactive sessions and practical exercises, you will learn how eye-tracking data can offer valuable insights into decision-making processes, attention patterns, and emotional responses. The workshop will foster a collaborative research environment, where you will engage with experts and fellow researchers to discuss and apply eye-tracking techniques in your own studies.
Whether you’re new to eye tracking or looking to enhance your research methodology, this workshop will equip you with the knowledge and tools to integrate eye-tracking into your academic work.
Date: 27 & 28 February 2025
Location: Nürnberg Institut für Marktentscheidungen e.V., Steinstr. 21, 90419 Nuremberg
Registration deadline: 31 Jan 2025; registration: https://eveeno.com/eyetrackingworkshopnim
Contact: eike.trost@fau.de
Workshop Agenda
Day 1: Introduction to the NIM and Eye Tracking in general
- 9:00 – 9:45: Welcome and Registration
- 9:45 – 10:30: Introduction to the NIM and its research areas
- 10:30 – 10:45: Coffee Break
- 10:45 – 11:30: Session 1: Neurocognitive basics of eye movements
- 11:30 – 13:00: Session 2: Analyzing Eye Tracking Data
- 13:00 – 14:00: Lunch Break
- 14:00 PM – 15:30: Hands-On Workshop: Using Eye Tracking Methods
- 15:30 PM – 16:00 PM: Wrap-Up and Q&A
Day 2: Application of Eye Tracking in Market Research and Decision Making
- 9:00 AM – 9:30 AM: Recap of Day 1 and Introduction to Day 2
- 9:30 AM – 11:00 AM: Keynote Session: The Role of Eye Tracking in Market Research and Consumer Decision Making
- 11:00 AM – 11:15 AM: Coffee Break
- 11:15 AM – 12:45 PM: Group Project: Designing a collaborative research proposal with NIM
- 12:45 PM – 1:45 PM: Lunch Break and Farewell